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FORECASTING - Why Forecasts Fail. What to Do Instead - The field of forecasting has advanced significantly in recent years. But managers need to learn from history about what they...
Makridakis, Spyros; Hogarth, Robin M; Gaba, Anil - In: MIT sloan management review 51 (2010) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10008371044
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PRICING STRATEGY - Why the Highest Price Isn't the Best Price - How to practice value-based pricing that boosts profits and promotes better relationships with customers.
Makridakis, Spyros; Hogarth, Robin M; Gaba, Anil - In: MIT sloan management review 51 (2010) 2, pp. 69-79
Persistent link: https://www.econbiz.de/10008381783