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How to manage alliances better than one at a time
Wassmer, Ulrich; Dussauge, Pierre; Planellas, Marcel - In: MIT sloan management review 51 (2009/10) 3, pp. 77-84
Persistent link: https://www.econbiz.de/10003971390
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PARTNERING - How to Manage Alliances Better Than One at a Time - Companies are remarkably myopic when they go about forming strategic partnerships. Systematizing the analysis proce...
Wassmer, Ulrich; Dussauge, Pierre; Planellas, Marcel - In: MIT sloan management review 51 (2010) 3, pp. 77-85
Persistent link: https://www.econbiz.de/10008402999