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Morph the Web to build empathy, trust and sales
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2008/09) 4, pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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The case for "benevolent" mobile apps
Urban, Glen L.; Sultan, Fareena - In: MIT sloan management review 56 (2014/15) 2, pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
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Is deep learning a game changer for marketing analytics?
Urban, Glen L.; Timoshenko, Artem; Dhillon, Paramveer; … - In: MIT sloan management review 61 (2020) 2, pp. 71-76
Persistent link: https://www.econbiz.de/10012149075
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The power of consumer stories in digital marketing
Gosline, Renée Richardson; Lee, Jeffrey; Urban, Glen L. - In: MIT sloan management review 58 (2017) 4, pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
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Strategy-E-Business - Placing Trust at the Center of Your Internet Strategy - Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to...
Urban, Glen L.; Sultan, Fareena; Qualls, William J. - In: MIT sloan management review 42 (2000) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10006282946
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The Emerging Era of Customer Advocacy - As consumers become more informed, companies must go beyond relationship marketing and help customers find the best products for their needs...
Urban, Glen L. - In: MIT sloan management review 45 (2004) 2, pp. 77-82
Persistent link: https://www.econbiz.de/10006249238
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DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing,"...
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2009) 4, pp. 53-62
Persistent link: https://www.econbiz.de/10008280750