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Overcoming consumer resistance to innovation
Garcia, Rosanna; Bardhi, Fleura; Friedrich, Colette - In: MIT sloan management review 48 (2006/07) 4, pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
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Set up remote workers to thrive
Mulki, Jay P.; Bardhi, Fleura; Lassk, Felicia; … - In: MIT sloan management review 51 (2009/10) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10003945563
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MANAGING PEOPLE - Set Up Remote Workers to Thrive - As increasing numbers of employees work remotely, companies need to find effective ways to promote internal communication, socia...
Mulki, Jay; Bardhi, Fleura; Lassk, Felicia; … - In: MIT sloan management review 51 (2009) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10008318928
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MARKETING - Overcoming Consumer Resistance to Innovation - Under the right circumstances, industry initiatives involving "coopetition" among competitors can reduce customers' reluc...
Garcia, Rosanna; Bardhi, Fleura; Friedrich, Colette - In: MIT sloan management review 48 (2007) 4, pp. 82-95
Persistent link: https://www.econbiz.de/10007757758