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Cracking the code of mass customization
Salvador, Fabrizio; Martin de Holan, Pablo; Piller, Frank T. - In: MIT sloan management review 50 (2008/09) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10003858640
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A new vision for personal transportation
Gruel, Wolfgang; Piller, Frank T. - In: MIT sloan management review 57 (2015/2016) 2, pp. 20-23
Persistent link: https://www.econbiz.de/10011416190
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Finding the right role for social media in innovation
Roberts, Deborah L.; Piller, Frank T. - In: MIT sloan management review 57 (2015/2016) 3, pp. 41-47
Persistent link: https://www.econbiz.de/10011457184
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MARKETING - Cracking the Code of Mass Customization - Most companies can benefit from mass customization, yet few do. The key is to think of it as a process for aligning a business...
Salvador, Fabrizio; De Holan, Pablo Martin; Piller, Frank - In: MIT sloan management review 50 (2009) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10008242033
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Reducing the Risks of New Product Development - To avoid costly product failures, companies can integrate customers into the innovation process and ask for their commitment to purc...
Ogawa, Susumu; Piller, Frank T. - In: MIT sloan management review 47 (2006) 2, pp. 65-72
Persistent link: https://www.econbiz.de/10006228674