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Designing the right product offerings
Evans, David S.
;
Webster, Karen L.
- In:
MIT sloan management review
49
(
2007/08
)
1
,
pp. 44-50
Persistent link: https://www.econbiz.de/10003557893
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PRODUCT DEVELOPMENT - Designing the Right Product Offerings - Companies create product versions from multiple components. The big challenge is how to take the available components...
Evans, David S.
;
Webster, Karen L.
- In:
MIT sloan management review
49
(
2007
)
1
,
pp. 44-50
Persistent link: https://www.econbiz.de/10007869651
Saved in:
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