This paper builds on the idea that trust is a matter of embedded agency where trustors and trustees, as actors, interpret the social context in which they are embedded. Insofar as this context is institutionalized, trust may be quite 'normal' and achieved fairly easily by reference to...

This paper advances research on institutional work in market constitution processes. I show how purposive, coordinated action is organized under conditions of uncertainty through practices of rendering irreducible uncertainty tolerable. Building on recent developments in institutional theories...

The paper examines cultural differences and institutional uncertainty as important factors in the development of trust as a basis for successful international business relationships. The authors focus their investigation on the potential that actors have in becoming aware of and creatively...