utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public … art galleries - and to a modern and consistent approach to communication instruments evaluation for key competitors like …

. Otherwise, firms do not reflect the strategic communication behavior of their employees. Therefore, such a strategy may not be …

which is the core of entire marketing communication process, the essence of the messages concerning products, services, or … this paper, we try to underline the importance of brand in marketing communication. …