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Community Trade Mark – Strategic Marketing Instrument
Persistent link: https://www.econbiz.de/10010631809
The distribution in a direct sales system is carried out using its specific channels, from person to person or from producer directly to the consumer, instead of being carried out classically by shops. Network marketing represents the main force of the direct sales, as it relies on the use of a...
Persistent link: https://www.econbiz.de/10010631911
. Otherwise, firms do not reflect the strategic communication behavior of their employees. Therefore, such a strategy may not be …
Persistent link: https://www.econbiz.de/10010631968
which is the core of entire marketing communication process, the essence of the messages concerning products, services, or … this paper, we try to underline the importance of brand in marketing communication. …
Persistent link: https://www.econbiz.de/10010711213
This Discussion Paper defines the Communication Strategy for Inflation Targeting of the Central Bank of Albania as the …
Persistent link: https://www.econbiz.de/10008764683
The design of new tourism products necessarily enters into the realm of uncertainty. Such uncertainty concerns the product developed and its later use as much as the way the design project is conducted. It can be linked to events either within or outside the firm. It will be considered to be...
Persistent link: https://www.econbiz.de/10008871158
Ethics, respect for others and integrity (embracing respect for the law), should definitely be pre requisites for leadership. Unfortunately many so called leaders do not understand or practise these values. Some leaders who are held with high regard and esteem at the workplace are prepared to...
Persistent link: https://www.econbiz.de/10009004834
At present, the existing literature shows that the factors which influence the effectiveness of virtual teams for new product development are still ambiguous. To address this problem, a research design was developed, which includes detailed literature review, preliminary model and field survey....
Persistent link: https://www.econbiz.de/10011108647
Employee Engagement has become a hot topic in the world of human resources management.Employee Engagement is a state of emotional and intellectual involvement that employees have in an organization. The private hospitals in India have become the happening industry. The corporate culture has...
Persistent link: https://www.econbiz.de/10011108842
The aim of this paper is to interpret the relationships between information networks and the civil wars (Colombia). Over a period of paramilitary violence networks of informants were used with a strategic purpose. In fact, the paramilitaries were preparing each slaughter counting information...
Persistent link: https://www.econbiz.de/10011109031