By randomising the order in which new economics research papers are presented in email alerts and tracking economists’ subsequent download activity, this paper uses a natural field experiment to better understand the reasons why individuals show a disproportionate tendency to select items...

This paper demonstrates that the ability of consumers to choose the best alternative supplier is limited even in a relatively simple and transparent market. Across two independent datasets from the UK electricity market we find, on aggregate, that those consumers switching exclusively for price...