Relative deprivation (RD), also known as relative poverty , an idea implicitly put forward by Adam Smith in The Wealth of Nations and formally conceptualized by Runciman (1966), refers to the discontent people feel when they compare their positions to others and realize that others in the group...

This paper examines whether and how biotech labelling has had an impact on Chinese consumers’ vegetable oil purchasing decisions. The authors used sales data from Nanjing and household survey data from Jiangsu province. They found that the market share of biotech oils immediately decreased as...