product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and … conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of …

similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services …. Standardization of products and standardization of consumer behavior patterns have contributed to the creation of a new group of … standardization of products. Global products are mostly purchased by young people, a cosmopolitan attitude to life. Globalization …