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A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a monopolistic manufacturer selling its product to the consumer only through competing duopolistic retailers. We consider a new form of the demand function which is an additive form. The...
Persistent link: https://www.econbiz.de/10011220301
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National advertising and cooperation in a manufacturer-two-retailers channel
Ben Youssef, Slim; Dridi, Dhouha - Volkswirtschaftliche Fakultät, … - 2011
retailers is low, these latter are worse off with partial-cooperation with respect to non-cooperation. Partial-cooperation is … always the worst case for the manufacturer, the whole channel, consumers' surplus and social welfare, while cooperation is …
Persistent link: https://www.econbiz.de/10009372516