Pesämaa, Ossi; Örtqvist, Daniel; Hair Jr, Josph F - Volkswirtschaftliche Fakultät, … - 2007
Does expected partner or task related criteria affect how trust and loyalty is developed between tourism firms? This … and experienced trust, should build loyalty between tourism firms. The model provides a more precise assessment for … is that it provides insights into cooperative relationships by examining the role of trust between small tourism firms …