Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

This study investigates the autocorrelation in economic indicators of Pakistan before and after Natural disaster in the light of variables, which includes GDP (deflator), Inflation (CPI), Money supply (M2), Remittances and Net export (X-M). This study considers the data for the period of...