The Latin term Tabula Rasa equates to the English "blank slate" (which refers to writing on a slate sheet with chalk). Tabula rasa is the epistemological study that a human is born with no built-in mental content and that human knowledge comes from experience and perception. Generally exponents...

This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...