The charismatic trend attributed in the domain of interdisciplinary research and management sciences has resulted in the notable increase of research activities in these fields. The manifesto of this paper is to identify the major research methodologies in the management sciences in the...

This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...