Enthralling experience of the newest format of cricket coupled with the possibility of making it to the prestigious Olympic spectacle, T20 cricket will be the most important cricket format in times to come. The findings of this paper confirmed that comparatively test cricket is boring to tag...

This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...