God has created men and women as the companions of each other with the segregated attributes, which makes them different from each other. Cross dresser an unusual being of the society that has been born by the man’s interests towards being like a woman. Prominence of Cross dressers has been...

This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...