Driouchi, Ahmed; Chetioui, Youssef; Baddou, Meryem - Volkswirtschaftliche Fakultät, … - 2011
people choose options with the highest net benefit. However, the zero price model, proposed by Shampanier, Mazar, and Ariely … (SMA) (2007), suggests that decisions about free (zero price) products do not simply subtract costs from benefits but … demand for telecommunication products in Morocco, mainly SMS and calls. The price difference is maintained between the …