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National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...
Persistent link: https://www.econbiz.de/10008646820
In order to create awareness & motivation among future travellers, tourism communication, should, according to our … the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to …
Persistent link: https://www.econbiz.de/10008678280
Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...
Persistent link: https://www.econbiz.de/10008680970
Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one … beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper … is an attempt to market tourism by adapting the service marketing approach for achieving great success. …
Persistent link: https://www.econbiz.de/10005835403
developing tourism in a Portuguese mountain region da Estrela. …
Persistent link: https://www.econbiz.de/10005836188
networks. Our research examined cooperative relationships in the tourism industry to better understand what makes them … commitment. Data for the model was collected from a sample of tourism firms in successful cooperative networks. The theoretical … commitment. Thus, tourism firms should develop cooperative strategies in their networks by focusing on enhancing interpersonal …
Persistent link: https://www.econbiz.de/10005836673
particularly within the tourism and construction industries. A practical implication of the research is thus that in evaluating new …
Persistent link: https://www.econbiz.de/10005837201
The paper is analysing the evolution of the main indicators that characterize tourism and agrotourism in Buzau County … of tourism, including agrotourism, also being an area where agrotouristical activities can take place and high quality …
Persistent link: https://www.econbiz.de/10011156953
tourism and long-term economic growth. These studies have employed a variety of methodologies, models such as VAR, VECM, ARDL … Granger causality. This work shows that in the cases reviewed there is strong empirical evidence for the hypothesis of tourism …. Additionally, the study shows that the values of the elasticity of economic growth from tourism are significant different between …
Persistent link: https://www.econbiz.de/10011260426
Tourism is increasingly being promoted as an important source of economic growth especially in developing countries …. While there are many elements that contribute to tourism growth, without an efficient air transport system, it is almost … international tourism. From the perspective of an African nation the most important question is whether the benefit of aviation …
Persistent link: https://www.econbiz.de/10011260537