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Priorities for the Italian Cultural Firms
Besana, Angela - Volkswirtschaftliche Fakultät, … - 2008
Strategy and management are becoming priorities for the survival and growth of Italian Cultural Firms. After a decade … Italian Cultural Sector in raising private funds. Price marketing will be analyzed next to fundraising as strategies that both …
Persistent link: https://www.econbiz.de/10005623420
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Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса...
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...
Persistent link: https://www.econbiz.de/10011112228
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Acute poverty alleviation through women’s targeting by microfinance programs
Dobra, Alexandra - Volkswirtschaftliche Fakultät, … - 2009
The present paper aims to adduce succinctly the reasons and arguments sustaining female-targeting microfinance programs, predominantly because of their capacity of offering an effective and operational tool against poverty. The herewith paper basically follows a double-axis organization. The...
Persistent link: https://www.econbiz.de/10005019441
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COMMERCIALISATION DES PRODUITS NON LIGNEUX DES CULTURES PERENNES : CAS DES NOIX DE CAJOU DANS LES COMMUNES DE BANTE ET SAVALOU
AGAÏ, Oniankitan Gregoire; ABOUDOU, Irénée Bio - Volkswirtschaftliche Fakultät, … - 2005
The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …
Persistent link: https://www.econbiz.de/10011258930
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Consumers’ versatile buying behavior irrespective to high and low involvement products
Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
involvement products. According the many/ various marketing principle of high and low involvement grid, consumers have different … consumers’ vigilant behavior. Real-life marketing strategy is a sound strategy, which uses common-sense to analyze the …
Persistent link: https://www.econbiz.de/10011258996
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Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor
Robu, Maximilian - Volkswirtschaftliche Fakultät, … - 2013
improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs …
Persistent link: https://www.econbiz.de/10011259322
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Marketing and the law: defending single color trademarks
Keating, Byron W.; Coltman, Tim - Volkswirtschaftliche Fakultät, … - 2008
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
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Scotch Whisky in Thailand. Strategic implications of international alliances and product adaptation. A secondary data research case study.
Mongay, Jorge; Johnson, Ashia; Head, Margaret; Guenard, … - Volkswirtschaftliche Fakultät, … - 2012
According to an article in 2008 issue of The Globe titled “Newly Introduced Alcohol Marketing Strategies: Thai … image of life success and friendship" (Newly Introduced Alcohol Marketing Strategies: Thai Experience). Consumers of … when delivering the product to a new market. Unique promotions and marketing strategies must be considered as the …
Persistent link: https://www.econbiz.de/10011260477
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Feed and Fodder Value Chains in Bihar: Some Empirical Evidences
Singh, K.M.; Singh, R.K.P.; Jha, A.K.; Kumar, Abhay; … - Volkswirtschaftliche Fakultät, … - 2013
Livestock production, especially dairy, has long been an important activity for smallholder and resource-poor farmers in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop residues, mainly cereal straws have been an important feed...
Persistent link: https://www.econbiz.de/10011260801
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A model of university choice: an exploratory approach
Raposo, Mário; Alves, Helena - Volkswirtschaftliche Fakultät, … - 2007
potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …
Persistent link: https://www.econbiz.de/10005260336