Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
from an un-restricted random sampling of 250 consumers using different brands every now and then in Karachi. Gender, age … gender has an association with brand symbol recognition. For the recall of brand symbols, age plays an important and positive … weak as no association has been found with education and age. …