Fershtman, Chaim; Fishman, Arthur; Zhou, Jidong - Volkswirtschaftliche Fakultät, … - 2013
The internet has not only reduced consumer search costs, but has also enabled more efficient and sophisticated search … procedures. For example, online consumers can streamline their search process if appropriately defined categories of products and … services are available. This paper proposes a search model with product categories where consumers choose which categories to …