In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …

The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor … increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers … and Advertisers more interested towards humor advertising more than century, but no review paper regarding impact of humor …

In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals …. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for … Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published …

of its other prices. The firm can therefore build a store-wide ‘low-price image’ by advertising just one product at a low …

. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to …

Advertising is commonly regarded as a strategic tool to increase demand and steal business from competitors. The … present work studies the competitive effects of advertising in a two-period game with incomplete information about the … the post-entry game is independent of the pre-entry advertising decision. Assuming that pre-entry advertising by an …

This study is an attempt to interrogate the effects of deceptive advertising on consumer loyalty in telecommunication …

This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …

choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using … market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a …