Showing 1 - 5 of 5
Tourism destinations are demanding strategic thinking and dynamic methods to address the contemporary digital challenge. The application of information communication technologies (ICTs) by tourism destinations, when correctly articulated with a destination branding strategy, could be a driving...
Persistent link: https://www.econbiz.de/10011110093
The obligatory military service for adult Greek male citizens creates a particular form of domestic “tourism”, although the members of the Armed Forces are not officially included in tourism statistics. Aim of this paper that takes as a case study the Greek border island of Samothrace in the...
Persistent link: https://www.econbiz.de/10008646759
This study aims to devise measures to develop tourism in the metropolis of Gwangju, emphasizing the activation of KimDaeJung Convention Centre which opened in September 2005 with its inaugurating exhibition. The purpose of this study is to suggest the direction for making a value added business...
Persistent link: https://www.econbiz.de/10008646825
Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...
Persistent link: https://www.econbiz.de/10008680970
This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of...
Persistent link: https://www.econbiz.de/10008680994