Stylidis, Dimitrios; Terzidou, Matina; Terzidis, … - Volkswirtschaftliche Fakultät, … - 2007
This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of...