Snir, Avichai; Levy, Daniel; Gotler, Alex; Chen, Haipeng - Volkswirtschaftliche Fakultät, … - 2012
There is evidence that 9-ending prices are more common and more rigid than other prices. We use data from three sources: a laboratory experiment, a field study, and a large US supermarket chain, to study the cognitive underpinning and the ensuing asymmetry in rigidity associated with 9-ending...