The articles discusses the management of the cultural diversity in Indonesian archipelago by incorporating the web 2.0 and participatory database documentation system. Things related to the reports and researches that have been brought related to the on going collecting data is discussed,...

This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...

Media companies from all over the world are undergoing a digitalization process, forced by the rapid distribution of technologies and by the proliferation of computer networks. The multimedia newsroom has become a reality in less than a decade even in media companies that were reluctant to the...

We consider basic characteristics of foreign and Russian motion pictures (budget, box office revenues, effectiveness, “Kinopoisk” rating, number of views, film duration, genre) in dynamics and examine their linkages. We also compare the Russian market for national and foreign films. Then, we...

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing....

Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

Growth in popularity of computer (video) games is a noticeable change in recent years. Electronic entertainment increasingly engages the wider society and reaches to new audiences by offering them satisfy of wide variety of needs and aspirations. As a mass media games not only provide...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Abstract The present study is devoted to the analysis of the interpersonal relationships induced by the adversarial verbal exchanges that characterize a televised electoral debate. The studied electoral debate opposed the presidential candidates Ségolène Royal and Nicolas Sarkozy. It was...

Cooperation seems strictly necessary, and from this perspective the media can bring, with direct involvement of authorities, a contribution to strengthening the connections and the relationship between people and institutions. A company located in a process accentuated by globalization can not...