customization. The aim is to analyze the degree to which service firms utilize CRM technology, customize services and store customer … helps in increasing organizational performance. However, customization is not always the practice of the service firms. …

reciprocal loyalty in the employment relationship. It uses a vignettes approach to elicit preferences and a novel dataset with …

commitment and loyalty. The results indicate that relationships are based upon a long term orientation. Secondly, relationships …

-term orientation has a positive effect on friendship, loyalty, trust and commitment. Friendship is related to loyalty and commitment …, and loyalty is related to trust. Ultimately, trust and commitment engender successful cooperation. The model can be used … supports a greater emphasis on establishing relationships using loyalty, trust and commitment to develop successful higher …

simultaneous social dilemmas. The divided-loyalty hypothesis, from organizational theory, predicts that cooperation will decline as …

interaction between service quality and relationship quality, as they impact on customer loyalty. The findings reveal some … fundamental differences in the way that strong relationships and loyalty develop in the online setting vis-à-vis the offline … loyalty to their main financial institution; there was also evidence of a concurrent link between service quality and loyalty …

Does expected partner or task related criteria affect how trust and loyalty is developed between tourism firms? This … and experienced trust, should build loyalty between tourism firms. The model provides a more precise assessment for … role of experienced trust in transforming different partner selection criteria into loyalty. The contribution of the model …

forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There … is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account sources of … brand equity-brand awareness, consumer/brand loyalty and image (perceptions / associations) on the sample of consumer …

, perceived quality, brand associations and others, but, above all, brand loyalty, which represents the core of a brand’s value …. This paper will try to position brand loyalty among other descriptive dimensions of brand equity, analyze the effects of a … high degree of loyalty among customers, identify several typologies of customers considering their level of loyalty and …