Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
from an un-restricted random sampling of 250 consumers using different brands every now and then in Karachi. Gender, age … and education are the prime factors in judging the remembrance (recall) and identification (recognition) of the brand … (OLS model). It was found that gender does not play a significant role in the association of recall of brand symbols but …