Brannback, Malin; Krueger, Norris; Carsrud, Alan; … - Volkswirtschaftliche Fakultät, … - 2007
If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent … dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the … Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a …