behavioral performance in a demanding attention task by enhancing evoked responses across a distributed set of anatomical sites …

attention purposes of their products. It was also observed that the number of channels especially in the electronic media have … also geometrically increased over the last two decades. It is now becoming difficult for advertisers to get the attention … two types of appeals have significant difference when measuring attention between humorous and serious advertisements. At …

A host of recent studies show that attention allocation has important economic consequences. This paper reports the … first empirical test of a cost-benefit model of the endogenous allocation of attention. The model assumes that economic … tractable predictions about attention allocation, despite the high level of complexity in our environment. The model …

The paper mainly focused to determine the stakeholder profile and establish the perception gap between tourist and …

The purpose of this research was to gain an insight into students’ perception about the quality of management education … were comparing students’ perception regarding the quality parameters input, process and output of the two MBA programs. The … hypothetical associations of students’ perception of high quality education with input, process and output of management schools …

perception in internet banking services provided by public and private sector banks. It is efforts to examine the relationship … significant difference in the customers’ perception in internet banking services provided by the public and privates sector banks …

experience of such disasters affects the perception of the risk of nuclear accidents. Estimation results show that the perceived …

the role of perception in rational choice. …

This paper distinguishes among four kinds of beliefs: conviction, confidence, perception, conception. Conviction … face of weakness of will. Perception is about the environment such as weather prediction. Conception is also about the … either cognitive, evidential, or both. This paper uses the terms “cognition” and “evidentiality” as axes to distinguish the …