Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
This study investigates and interrogates the impact of various marketing strategies on the sales of major multinational … Strategy, Un Differentiated Strategy, Product Development and Establishing the Brand, on the sales of outlined pharmaceutical … the ordinary least square model. The findings reveal that, all of the outlined strategies do matter to the sales of stated …