Wach, Krzysztof - Volkswirtschaftliche Fakultät, … - 2003
similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services …. Standardization of products and standardization of consumer behavior patterns have contributed to the creation of a new group of … standardization of products. Global products are mostly purchased by young people, a cosmopolitan attitude to life. Globalization …