Showing 1 - 10 of 1,178
CRM has become one of the most leading business strategies in the new millennium. There is a verity of software solutions that impalement CRM principles including free and property ones. The aim of this research is to design and implement an evaluation model to help companies in choosing the...
Persistent link: https://www.econbiz.de/10008685527
Factors such as the spread of complex financial instruments, the broadening of available alternatives, have fostered more decisive public intervention in support of transparency between banks and their customers. The effectiveness of the public intervention measures depends on the actual...
Persistent link: https://www.econbiz.de/10009652925
This paper uses a novel experimental design to study the effect of hypothetical personal experience on the adoption of a new insurance product in rural China. Specifically, we conduct a set of insurance games with a random subset of farmers. Our findings show that playing insurance games...
Persistent link: https://www.econbiz.de/10011109780
Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...
Persistent link: https://www.econbiz.de/10011260045
Livestock production, especially dairy, has long been an important activity for smallholder and resource-poor farmers in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop residues, mainly cereal straws have been an important feed...
Persistent link: https://www.econbiz.de/10011260801
potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …
Persistent link: https://www.econbiz.de/10005260336
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …
Persistent link: https://www.econbiz.de/10009322626
This paper summarizes some of my recent work on consumer protection. I present three theoretical models which illustrate the merits and drawbacks of a number of common consumer protection policies, namely: policies which prevent firms from setting unduly high prices; policies which prevent firms...
Persistent link: https://www.econbiz.de/10009369623
dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …
Persistent link: https://www.econbiz.de/10005836441
Life standard of local community determines the market absorbency, which can make up one of the determinants of local micro, small and medium-sized enterprises. The aim of the paper is the empirical verification of influence of local life standard in Southern Poland on small and medium-sized...
Persistent link: https://www.econbiz.de/10009147898