In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for Impact of humor in advertising till twenty two...

The importance of small and medium enterprises (SMEs) in the national economies of EU countries has been always growing. For these reasons, the increasing attention is paid to small and mediumsized enterprises also in the Czech economy. The paper is focused on the globalization of small and...

The global financial crisis of 2007-2008 changed the landscape of financing a business, affecting all projects that are looking for growth based on access to capital. Non-bank finance and new forms of equity access started to emerge not only for attractive born-global start-ups but also for...

The main goal of the article is to formulate an approach to appraisal of managerial staff activity from the standpoint of manager’s working time as scarce resource and extent of efficiency of its utilisation, and the issue of optimal allocation of managerial load in the control system.

This teaching case provides an overview of a reportedly manufacturer-created "holiday" celebrated by South Koreans every year. Based on the case, students will discuss the benefits and liabilities of the manufacturer's activities as well as identify any ethical breaches that may also have...

Many companies have reduced greenhouse gas emissions and gone paperless, shrunk packaging and eliminated hazardous substances from their products. They also have dramatically reduced the amount of water and energy they consume and the amount of waste they produce. They have attracted highly...

In May 2014 Indias stock markets climbed to a record high, anticipating the victory of the Bharatiya Janata Party and its charismatic leader, Narendra Modi. However, the first economic decisions of Modis government did not incite a market revolution (though it has only been few months since its...

In the context of globalisation Africa requires investment by multinational corporations (MNCs) to improve its competitiveness and to facilitate micro-level structural changes required for alleviating poverty and reducing its riskiness for investment. Economic theory recognises that MNCs can...

This paper reviews the concept and historical development of projective techniques. It considers why, given the importance of their psychoanalytical foundations to the underlying paradigms of management theory, they have been generally marginalised as a mainstream business and management...