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This paper demonstrates how the transformation of the taxi industry is an example of Coase’s Theorem in practice. The Coase Theorem, as postulated by Nobel Laureate Ronald Coase (1991), is one of the simplest yet profound ideas in economics. The recent advent of new mobile app entrants in the...
Persistent link: https://www.econbiz.de/10011212222
The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor...
Persistent link: https://www.econbiz.de/10011271309
Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is...
Persistent link: https://www.econbiz.de/10011271329
Purpose – The purpose of this paper is to examine how organisational closure can inform strategic foresight. Design/methodology/approach – We draw insights from illustrative cases, i.e. Swissair, Sabena and Cameroon Airlines to illustrate our theoretical analysis. Findings – The study shed...
Persistent link: https://www.econbiz.de/10011251897
Purpose – The purpose of this paper is to examine the historical trajectory of African management research and managerial thinking. Design/methodology/approach – This paper draws from a review and synthesis of the literature from 1960–2012. Findings – The analysis led to the...
Persistent link: https://www.econbiz.de/10011253058
Purpose: In today’s highly competitive world scenario, in order for logistics and supply chain firms to be successful, resilient and sustainable, halalan-toyyiban supply chain could be the new insight in assisting the firm. Hence, the purpose of this study is to provide a practical definition...
Persistent link: https://www.econbiz.de/10011258634
The way a family business functions is greatly influenced by the structure of the society it originates from. A wide range of literature has recently attempted to emphasise that it is, therefore, not possible to create global family business theories without taking into consideration the...
Persistent link: https://www.econbiz.de/10011258641
In the current conditions of a volatile economic environment, the ability to use an intelligent way the information that allows agricultural companies to cope with the challenges that they are facing regarding the current economic environment, represents the solution to strengthen their position...
Persistent link: https://www.econbiz.de/10011258785
Using a resource-based view model, this paper examines the main factors influencing Small and Medium-Sized Enterprise (SME) international entry mode selection. In addition, a possible relationship between firms belonging to industrial districts and the entry mode choice has been verified. Data...
Persistent link: https://www.econbiz.de/10011258933
International Scientific Conference „SUSTAINABLE AGRICULTURE AND RURAL DEVELOPMENT IN TERMS OF THE REPUBLIC OF SERBIA STRATEGIC GOALS REALIZATION WITHIN THE DANUBE REGION -achieving regional competitiveness“, which was held in period 5-7th December 2013 in Topola, the Republic of Serbia,...
Persistent link: https://www.econbiz.de/10011259034