Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in particular resource scarcity, lack of specialized structures and competences. Recent streams of literature in entrepreneurial marketing have nonetheless shown that small firms do...

In diesem Arbeitspapier geht es um die Interessenorganisation des wirtschaftlichen Mittelstands im politischen System der Bundesrepublik Deutschland. Die Freien Berufe werden dabei als integraler Bestandteil des wirtschaftlichen Mittelstands angesehen. Ausgehend von der Hypothese, daß die diese...

In article some results of research received by the author of some the Moscow small enterprises are analyzed. Under a critical corner of sight activity on support of SME in Russia is considered. Problems of small business are formulated and ranged.

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development...

Co-branding can be implemented by establishing an agreement of strategic coopetition that allows companies to compete and cooperate simultaneously in order to obtain competitive advantages through operational synergy. With this type of agreement, brands enter markets sharing loyal customers they...

The purpose of diagnosis was: conduct studies that provide full and accurate knowledge of the cultural needs of the residents of Podlasie Voivodship; identify the main barriers to participation in high culture; quantitative and qualitative definition of cultural institutions image, including the...

The articles discusses the management of the cultural diversity in Indonesian archipelago by incorporating the web 2.0 and participatory database documentation system. Things related to the reports and researches that have been brought related to the on going collecting data is discussed,...