Corniglion, Sébastien; Turnois, Nadine - Volkswirtschaftliche Fakultät, … - 2011
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …