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In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a monopolistic manufacturer selling its product to the consumer only through competing duopolistic retailers. We consider a new form of the demand function which is an additive form. The...
Persistent link: https://www.econbiz.de/10011220301
In this paper, we consider a static model for advertising strategies and pricing decisions in supply chain with one monopolistic manufacturer and two duopolistic retailers. We assume an additive form of the consumer demand which is influenced by retail price and advertising. The manufacturer...
Persistent link: https://www.econbiz.de/10011201778
This paper studies models where the optimal response functions under consideration are non-increasing in endogenous variables, and weakly increasing in exogenous parameters. Such models include games with strategic substitutes, and include cases where additionally, some variables may be...
Persistent link: https://www.econbiz.de/10012824357
Entry of new firms can be difficult or even impossible at capacity constrained facilities, despite the actual cost of entering is low. Using a game theoretic model of incumbent firms’ pricing behaviour under these conditions, it is found that under the assumption of Bertrand competition and...
Persistent link: https://www.econbiz.de/10011258735
Using the dietary supplement black cohosh to demonstrate our method, we employ data on a product characteristic unobservable to consumers to decompose the contribution to consumers’ valuations of observable characteristics into surrogate indicator and direct components. Because consumers are...
Persistent link: https://www.econbiz.de/10008805440
Purpose: In today’s highly competitive world scenario, in order for logistics and supply chain firms to be successful, resilient and sustainable, halalan-toyyiban supply chain could be the new insight in assisting the firm. Hence, the purpose of this study is to provide a practical definition...
Persistent link: https://www.econbiz.de/10011258634
The main purpose of the paper is to analyze different channels for innovations. We analyze the influence of various incentives for innovation in Russian companies taking into account the organization of industries — vertical or horizontal orientation, peculiarities of corporate demography,...
Persistent link: https://www.econbiz.de/10011258722
Electronics industry has seen a tremendous industry shift from the developed countries to the emerging regions such as East and South Asia, particularly during the past four decades. And we can now see a huge industrial capability accumulation in Asia. This research note aims at, firstly,...
Persistent link: https://www.econbiz.de/10011261103
Rapid development of technologies and their penetration into all sectors generates a wide range of streamlining of production and trade processes. Electronic commerce is the area in which information and communication technology (ICT) is an essential and indispensable element. It is based on the...
Persistent link: https://www.econbiz.de/10009223362
Although left for a few decades the era Taylorism, we have done nothing but enter the era of the accoutable persons i.e. people who, making decisions, are able and have the will to justify them; there is a true request which started to appear in the field of the finance (in France, Law of...
Persistent link: https://www.econbiz.de/10005837463