Showing 1 - 10 of 446
distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality … production and concept stores. This paper investigates the manner in which brand names are apprehended by participants, what … difficulties may arise in managing brands and suggest how marketers may cultivate brand image more perceptively since the …
Persistent link: https://www.econbiz.de/10008681019
Purpose: Recently, studies call for a more nuanced perspective on different internationalization patterns pursued by early internationalizers. These studies argue that most Born Global firms turn out to be Born Regional and that the proportion of true Born Global firms would be overestimated....
Persistent link: https://www.econbiz.de/10011258367
Results are reported of the first natural field experiment on the dictator game, where subjects are unaware that they participate in an experiment. In contrast to predictions of the standard economic model, dictators show a large degree of pro-social behavior. This paper builds a bridge from the...
Persistent link: https://www.econbiz.de/10009652044
The paper is devoted to a critical analysis of a number of key theories by Gary S. Becker. It is commonly believed that his main accomplishment lies in the extension of the scope of an economic analysis to include numerous traditionally considered as non-economic phenomena. This extension,...
Persistent link: https://www.econbiz.de/10009323230
financial transfers may be motivated by altruism or by the expectation of future services. For this reason, we select a sample …
Persistent link: https://www.econbiz.de/10009647467
Although there is an increasing interest in examining the relationship between cognitive ability and economic behavior, less is known about the relationship between cognitive ability and social preferences. We investigate the relationship between strongly incentivized measures of intelligence...
Persistent link: https://www.econbiz.de/10009360254
intergenerational altruism among Italian households. The Italian socio-economic framework represents an interesting ground to test for … altruism. Further, I evaluate how restrictive is the assumption of a zero correlation between the clan’s Euler errors and the …
Persistent link: https://www.econbiz.de/10008596375
selected and surveyed about four aspects of altruism: altruistic love, altruistic values, altruistic behaviors and empathy. We … entrepreneurs have a significant amount of altruism, and that they think that government decision makers (politicians and high …
Persistent link: https://www.econbiz.de/10008727892
In this article, the concept of Kantian Altruism in the writings of Ibn Khaldun is examined. Government efficiency … improves when Kantian Altruism becomes the characteristic of public decision makers. It is also argued that Kantian Altruism … coincides with the altruism in the writings of Ibn Khaldun. …
Persistent link: https://www.econbiz.de/10008740559
The “Hedonistic Paradox” states that homo economicus, or someone who seeks happiness for him- or herself, will not find it, but the person who helps others will. This study examines two questions in connection with happiness and generosity. First, do more generous people, as identified in...
Persistent link: https://www.econbiz.de/10005789405