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Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
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Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: MSI reports : working paper series (2005) 4, pp. 93-115
Persistent link: https://www.econbiz.de/10003294232
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10001978402