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The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10002521478
Saved in:
2
The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10009893413
Saved in:
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