Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"MSI reports : working paper series"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Foreword to the Special Issue...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
Markenführung
1
Product differentiation
1
Produktdifferenzierung
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Batra, Rajeev
2
Wedel, Michel
2
Lenk, Peter
1
Lenk, Peter J.
1
Published in...
All
MSI reports : working paper series
Journal of marketing
7
Journal of Consumer Research
5
Journal of marketing research : JMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of international marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Handbook of brand relationships
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. V
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of International Business Studies
1
Journal of advertising research
1
Journal of euro-marketing
1
Journal of global marketing
1
Journal of marketing research
1
Marketing Letters
1
Operations research
1
Psychology & marketing
1
Ross School of Business Paper
1
Ross School of Business working paper series
1
The role of affect in consumer behavior : emerging theories and applications
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003950162
Saved in:
2
Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev
;
Lenk, Peter
;
Wedel, Michel
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009893541
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
