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Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon; Ding, Min; Rao, Vithala R. - In: MSI reports : working paper series (2007) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
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Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.; Agarwal, Manoj Kumar; Dahlhoff, Denise - In: MSI reports : working paper series (2003) 4, pp. 135-157
Persistent link: https://www.econbiz.de/10002090617
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Do slotting allowances enhance effeciency or hinder competition? : Report No. 05-128
Sudhir, K.; Rao, Vithala R. - In: MSI reports : working paper series (2005) 4, pp. 117-148
Persistent link: https://www.econbiz.de/10003294239
Cover Image
Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.; Agarwal, Manoj K.; Dahlhoff, Denise - In: MSI reports : working paper series (2003) 4, pp. 135-157
Persistent link: https://www.econbiz.de/10009893398
Cover Image
Do slotting allowances enhance effeciency or hinder competition? : Report No. 05-128
Sudhir, K.; Rao, Vithala R. - In: MSI reports : working paper series (2005) 4, pp. 117-148
Persistent link: https://www.econbiz.de/10009893446
Cover Image
Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon; Ding, Min; Rao, Vithala R. - In: MSI reports : working paper series (2007) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10009893481