Narrow search
Showing 1 - 6 of 6
Cover Image
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Cover Image
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Cover Image
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
Cover Image
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
Bruyn, Arnaud De; Liechty, John C.; Huizingh, Eelko K. R. E. - In: MSI reports : working paper series (2005) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10009893430
Cover Image
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H. - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10009893503
Cover Image
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H.; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10009893547