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Berger, Jonah
8
Ho, Benjamin
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MSI reports : working paper series
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of Consumer Research
29
Journal of marketing research : JMR
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Working papers / Wharton School, University of Pennsylvania / Marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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NBER Working Paper
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Working paper / National Bureau of Economic Research, Inc.
9
NBER working paper series
7
Research Papers / Graduate School of Business, Stanford University
7
Research paper series / Stanford Graduate School of Business
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Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
5
Journal of marketing research
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Journal of business research : JBR
4
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
The journal of industrial economics
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American economic journal : a journal of the American Economic Association
3
Harvard business review : HBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of political economy
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Faculty & research / Insead : working paper series
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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Journal of Business Research
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Journal of Economic Psychology
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Journal of Industrial Economics
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ECONIS (ZBW)
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1
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
2
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
3
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
4
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
5
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
Saved in:
6
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10009893557
Saved in:
7
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009893568
Saved in:
8
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Raghuram
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10010005586
Saved in:
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