Narrow search
Showing 1 - 2 of 2
Cover Image
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: MSI reports : working paper series (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10003346489
Cover Image
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: MSI reports : working paper series (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10009893460