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The branding of next-generation products
Bertini, Marco; Gourville, John T.; Ofek, Elie - In: MSI reports : working paper series (2007) 3, pp. 25-43
Persistent link: https://www.econbiz.de/10003579917
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Preempting competitive risk via customer focus : entrepreneurial firms in Japan and U.S. ; Report No. 03-114
Deshpandé, Rohit; Kim, Sang-hoon; Ofek, Elie - In: MSI reports : working paper series (2003) 3, pp. 49-63
Persistent link: https://www.econbiz.de/10001978472
Cover Image
Preempting competitive risk via customer focus : entrepreneurial firms in Japan and U.S. ; Report No. 03-114
Deshpandè, Rohit; Kim, Sang-Hoon; Ofek, Elie - In: MSI reports : working paper series (2003) 3, pp. 49-63
Persistent link: https://www.econbiz.de/10009893395
Cover Image
The branding of next-generation products
Bertini, Marco; Gourville, John T.; Ofek, Elie - In: MSI reports : working paper series (2007) 3, pp. 25-43
Persistent link: https://www.econbiz.de/10009893495