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MSI reports : working paper series
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The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 77-101
Persistent link: https://www.econbiz.de/10002200394
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2
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
3
The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 77-101
Persistent link: https://www.econbiz.de/10009893409
Saved in:
4
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10009893440
Saved in:
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